Bambino Mio was founded in 1997 by husband and wife Guy and Jo Schanschieff. Based in Brixworth, Northampton, Bambino Mio is now established as the leading brand of reusable nappy and accessories worldwide.
One evening in October 1991, Guy and Jo sat at the Taj Mahal in India discussing the merits of reusable nappies with an American from New York as he talked about the success of ‘Diaper Services’ in the USA. Neither Guy nor Jo remember why the subject was raised or the full content of the discussion but it became the seed of Bambino Mio as it stands today.
At the time Guy and Jo started Bambino Mio, reusable nappies conjured up an image of being old fashioned. In the minds of many who were impressed with the introduction of the disposable nappy, reusable nappies involved pins, complicated folding and were rough against baby’s skin. They were difficult to use, difficult to buy and something belonging to your Grandmothers’ era.
Guy and Jo Schanschieff set out to educate parents worldwide on the benefits of the modern reusable nappy. In contrast to the traditional terry nappy, modern reusables are easy to use, soft against baby’s skin and have the benefit of reducing waste, saving money and being free from any of the harmful chemicals and plastics present in disposable nappies.
The Bambino Mio nappy system is continually being improved using the latest technology. Our unique two-piece nappy system is now seen by the majority of parents as the leading mainstream, high performance reusable nappy brand and we are extremely proud of the numerous awards the products have won from both consumers and journalists.
From humble beginnings of operating a mail order business and selling directly to parents, Bambino Mio has developed its products, brand, suppliers and distribution network to where we are today, selling our complete range of products through mainstream retail outlets in over 70 countries around the world.
further information
Sunday Times Enterprise Editor, Rachel Bridge talks about Guy and Jo's success with Bambino Mio in her book, 'My big idea'.
You can also find a detailed interview with Guy Schanschieff on the Money Week website in which Guy discusses the inspiration behind Bambino Mio.
